Fernando Polo's Tumblr

Member of a collaborative community called Territorio creativo. Helping our clients to put people first.

House Prices Never Fall

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For ten years in a row, from when I started earning a salary in Madrid in 1997 until the burst of the housing bubble in 2007, I had to listen to my father (and other paternal figures in my life) say over and over again that I must buy a house. “House prices never fall, they always go up,” they warned.

This chart was published by Business Insider yesterday. Reality check. 

How employees use social media to create open innovation »

We defended in Socialholic -our book on Social Media Marketing-, that #socialholics are people with outstanding capabilities to innovate. The use of social media provides them with three mass innovation weapons:

  • Better and more efficient access to knowledge; 
  • Connections that allow them to find alternative ways to pursuit their ideas/dreams;
  • Courage. Emotional support from relatives, colleagues and their professional networks.

I’ve recently found an article in the MIT Sloan MR, that underlines the point about knowledge:

"These new social tools — applications such as social bookmarking/tagging, social networking (e.g., Facebook, Twitter), blogs and wikis — enable them to find and follow subject-matter experts and practitioners who have experimented with new ideas and technologies. In effect, scouts using social media perform “social navigation” — searching for and finding relevant people and content — which is positively correlated with personal innovativenessand success in idea generation.  ”

(Link to the original article in title)

"Las redes no son un escaparate donde colgar un producto sino un teléfono con el que comunicarte e interactuar", sentenció Fernando Polo, director general ejecutivo de Territorio Creativo, uno de los ponentes de la sesión del Programa de Continuidad "Medios Sociales", organizada el 2 de mayo en el campus del IESE en Barcelona por laAgrupación de antiguos alumnos del IESE y moderado por el profesor Carlos García Pont.
(via “La recomendación social es la nueva publicidad”)

"Las redes no son un escaparate donde colgar un producto sino un teléfono con el que comunicarte e interactuar", sentenció Fernando Polo, director general ejecutivo de Territorio Creativo, uno de los ponentes de la sesión del Programa de Continuidad "Medios Sociales", organizada el 2 de mayo en el campus del IESE en Barcelona por laAgrupación de antiguos alumnos del IESE y moderado por el profesor Carlos García Pont.

(via “La recomendación social es la nueva publicidad”)

Una charla de una hora, aproximadamente, sobre “Social CRM”, en AD Social.

Me entrevistaron en Iberoamérica TV, para hablar de socialholics, y de Territorio creativo. Ahí quedó eso ;-)

El impacto de la digitalización en la sociedad"Digitization—the mass adoption of connected digital technologies and applications by consumers, enterprises, and governments—clearly has a positive impact on economic advancement, social well-being, and government effectiveness, although this impact varies according to a country’s level of digitization. It also has an increasing impact on the economy and quality of life as countries advance through the stages of digitization, and more impact on access to basic services and education in countries that are just beginning their journey."Descargar pdf, en Booz&Co

El impacto de la digitalización en la sociedad

"Digitization—the mass adoption of connected digital technologies and applications by consumers, enterprises, and governments—clearly has a positive impact on economic advancement, social well-being, and government effectiveness, although this impact varies according to a country’s level of digitization. It also has an increasing impact on the economy and quality of life as countries advance through the stages of digitization, and more impact on access to basic services and education in countries that are just beginning their journey."

Descargar pdf, en Booz&Co