A simple vision for managing innovation via the Harvard Business Review.
Innovation will be mantra repeated again and again, in order to get out of the crisis; to address globalization; to survive the turbulent 21st century; to deal with digital disruption, etc, etc, etc.
Innovate, innovate. It has filled our mouths. But Spain is only a little innovative. Here is a simple tool for managing innovation, developed by Bansi Nagji and Geoff Tuff in this HBR article.