Author Archives: Fernando Polo

The elusive digital transformation of traditional agencies

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I read this post published by Rodrigo Reyes, Digital VP of BBDO Sancho – major rivals of our Territorio creativo Colombian offices – and I don’t want to believe that we find ourselves before a naïve analysis. Rather, I believe, we find ourselves before the cries of despair and loneliness from a rider in Comanche territory. Simplifying his lament, Rodrigo comes to blame digital… Read more »

The 21st Century Business Strategy

People First. At Territorio creativo, we believe the best strategy for “producing” innovation is to create emotional and lasting relationships. These should be based on shared commitments and honest relationships with people – i.e. employees, suppliers, partners, and customers. People are the engine for innovation, and putting them at the center will allow us to face the 21st century successfully. See a related post on the Territorio creativo… Read more »

How employees use social media to create open innovation

We defended in Socialholic – our book on Social Media Marketing – that #socialholics are people with an outstanding ability to innovate. The use of social media provides them with three mass innovation weapons: Better and more efficient access to knowledge; Connections that allow them to find alternative ways to pursue their ideas/dreams; Courage; emotional support from relatives, colleagues and their professional… Read more »