Category Archives: Digital Transformation

How the Digital Era is Killing Bad Bosses

Featured Video Play Icon

In the era of digital transparency, hierarchies within organizations are beginning to topple over. Young people seek out companies that give them a vital sense of self and of the world – entrepreneurs showing that the pursuit of happiness at work is possible. In this TEDx talk, I discussed how to digitally transform organizations, and the lessons we have learned… Read more »

The elusive digital transformation of traditional agencies

transformacióndigital2

I read this post published by Rodrigo Reyes, Digital VP of BBDO Sancho – major rivals of our Territorio creativo Colombian offices – and I don’t want to believe that we find ourselves before a naïve analysis. Rather, I believe, we find ourselves before the cries of despair and loneliness from a rider in Comanche territory. Simplifying his lament, Rodrigo comes to blame digital… Read more »

How employees use social media to create open innovation

We defended in Socialholic – our book on Social Media Marketing – that #socialholics are people with an outstanding ability to innovate. The use of social media provides them with three mass innovation weapons: Better and more efficient access to knowledge; Connections that allow them to find alternative ways to pursue their ideas/dreams; Courage; emotional support from relatives, colleagues and their professional… Read more »

Engagement is the new advertising

With media fragmentation and the rise of web 2.0, advertising is losing momentum and even worse, productivity. It cannot be considered a magic potion for selling anymore. Advertising has damaged Marketing (with capital M). It has even stolen its name. It kidnapped the Client to make it a “target”. Internet forces us to be much more transparent. Having a good… Read more »