This means uploading videos to Facebook, creating events, such as webinars and optimizing them using the Facebook Events app, uploading PowerPoint presentations to Slideshare and using the Slideshare app for LinkedIn, and creating a quick hit point out of your latest blog post and pointing to it on twitter. That’s how engagement leads to orders.

So, if you’re one of those that’s determined social media is a big fat waste of time, then I’m suggesting that what you’ve really discovered is that your sparkling personality isn’t enough to make social media pay.

Al final, hay que generar contenido. Buen contenido. Especialmente interesante el artículo para una empresa pequeña/mediana en el ámbito del B2B