Tag Archives: engagement

Innovation through engagement

Ilustración14_tatúateloafuego-11

  Innovation requires you to want to complicate your life. Innovation is coming to work in the morning and telling your boss: “We’ve got to change this. Even though it still works, it won’t for long. I’ll get on it today.” We can imagine the surprised look on your boss’ face: “What are you talking about, man? Get on the… Read more »

Engagement is the new advertising

With media fragmentation and the rise of web 2.0, advertising is losing momentum and even worse, productivity. It cannot be considered a magic potion for selling anymore. Advertising has damaged Marketing (with capital M). It has even stolen its name. It kidnapped the Client to make it a “target”. Internet forces us to be much more transparent. Having a good… Read more »