Will social media investment make up 1 in every 5 dollars of the marketing budget in 2015? (USA)
In August 2011, Forrester published a forecast of investment growth in online marketing and social media. A survey was conducted, and responses were received from 270 American marketing directors, from within a sample of 3500 members of the AMA (American Marketing Association) and the Duke School of Business Alumni. Today, the reality is still far from the results of this survey – according to the respondents, their social media budgets account for 7% of the total of the marketing budget. It has been predicted that this will reach the 11% in 12 months, and will reach 20% by 2015. Hence, one in every 5 dollars spent on/invested in marketing could go to the social media environment.