“Networks are not a showcase on which to hang a product, but rather, a phone with which to communicate and interact,” said Fernando Polo, CEO of Territorio creativo, who one of the speakers at the session of the Continuous Education Program on “Social Media.” This was organized by the IESE Alumni Association, and took place on May 2 on the campus of IESE in Barcelona; the event was moderated by Professor Carlos García Pont.
(via “Social recommendation is the new advertising” (Article in Spanish))
