Author Archives: Fernando Polo

Quality not quantity

Numbers are useful for many reasons, but sometimes, numbers can make us blind. We set objectives, and someone told us objectives must be quantitative. But measuring is not always possible. And qualitative objectives usually become secondary to their quantitative counterparts. Once you have a quantity, everybody turns his head to the big number, forgetting things that are difficult to grasp… Read more »

Managing Innovation

A simple vision for managing innovation via the Harvard Business Review. Innovation will be mantra repeated again and again, in order to get out of the crisis; to address globalization; to survive the turbulent 21st century; to deal with digital disruption, etc, etc, etc. Innovate, innovate. It has filled our mouths. But Spain is only a little innovative. Here is a simple tool for managing innovation, developed by Bansi… Read more »

More engagement, more sales, more business value

[…] in our Customer Loyalty Engagement Index […] our numbers correlate very highly with positive consumer behavior toward brands. So it’s axiomatic: more consumers behave well toward a brand, a brand sells more, a brand makes more money, its stock goes up. via forbes.com That’s it. Everyone’s been looking for the ROI of engagement, and it turns out that there is… Read more »