Category Archives: Digital Transformation

How the Digital Era is Killing Bad Bosses

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In the era of digital transparency, hierarchies within organizations are beginning to topple over. Young people seek out companies that give them a vital sense of self and of the world – entrepreneurs showing that the pursuit of happiness at work is possible. In this TEDx talk, I discussed how to digitally transform organizations, and the lessons we have learned… Read more »

The elusive digital transformation of traditional agencies

I read this post published by Rodrigo Reyes, Digital VP of BBDO Sancho – major rivals of our Territorio creativo Colombian offices – and I don’t want to believe that we find ourselves before a naïve analysis. Rather, I believe, we find ourselves before the cries of despair and loneliness from a rider in Comanche territory. Simplifying his lament, Rodrigo comes to blame digital… Read more »

How employees use social media to create open innovation

We defended in Socialholic – our book on Social Media Marketing – that #socialholics are people with an outstanding ability to innovate. The use of social media provides them with three mass innovation weapons: Better and more efficient access to knowledge; Connections that allow them to find alternative ways to pursue their ideas/dreams; Courage; emotional support from relatives, colleagues and their professional… Read more »

Engagement is the new advertising

With media fragmentation and the rise of web 2.0, advertising is losing momentum and even worse, productivity. It cannot be considered a magic potion for selling anymore. Advertising has damaged Marketing (with capital M). It has even stolen its name. It kidnapped the Client to make it a “target”. Internet forces us to be much more transparent. Having a good… Read more »