We defended in Socialholic – our book on Social Media Marketing – that #socialholics are people with an outstanding ability to innovate. The use of social media provides them with three mass innovation weapons: Better and more efficient access to knowledge; Connections that allow them to find alternative ways to pursue their ideas/dreams; Courage; emotional support from relatives, colleagues and their professional… Read more »
“Networks are not a showcase on which to hang a product, but rather, a phone with which to communicate and interact,” said Fernando Polo, CEO of Territorio creativo, who one of the speakers at the session of the Continuous Education Program on “Social Media.” This was organized by the IESE Alumni Association, and took place on May 2 on the campus of… Read more »
Will social media investment make up 1 in every 5 dollars of the marketing budget in 2015? (USA) In August 2011, Forrester published a forecast of investment growth in online marketing and social media. A survey was conducted, and responses were received from 270 American marketing directors, from within a sample of 3500 members of the AMA (American… Read more »
Social Media is for activism… Or is it not? Malcolm Gladwell, a well-known author and journalist from The New Yorker wrote about it some months ago. He said that Twitter is not changing the world and that the engagement of people retweeting revolutions was near to zero. When it comes to playing hard and risking your life in getting some dictator… Read more »
Social Media growth (2011-2015), according to Forrester: I always wondered what numbers analysts hide. Even if social media doesn’t experience such major growth in the next five years – because, according to Forrester, mobile’s growing faster – the growth will clearly be significant. There’s a lot more hype for social media than say, email marketing or search advertising. But, why? Because social media… Read more »