More engagement, more sales, more business value

[…] in our Customer Loyalty Engagement Index […] our numbers correlate very highly with positive consumer behavior toward brands. So it’s axiomatic: more consumers behave well toward a brand, a brand sells more, a brand makes more money, its stock goes up. via That’s it. Everyone’s been looking for the ROI of engagement, and it turns out that there is… Read more »

Is social media for activism?

Social Media is for activism… Or is it not? Malcolm Gladwell, a well-known author and journalist from The New Yorker wrote about it some months ago. He said that Twitter is not changing the world and that the engagement of people retweeting revolutions was near to zero. When it comes to playing hard and risking your life in getting some dictator… Read more »

Social Media Growth

Social Media growth (2011-2015), according to Forrester: I always wondered what numbers analysts hide. Even if social media doesn’t experience such major growth in the next five years – because, according to Forrester, mobile’s growing faster – the growth will clearly be significant. There’s a lot more hype for social media than say, email marketing or search advertising. But, why? Because social media… Read more »

Telefónica Project Nurtures Start-Ups

The Project: By the end of this year, Wayra will take place in: Colombia, Spain, Mexico, Argentina, Brazil, Peru, Venezuela and Chile. Telefónica’s target is to select 10 projects in each country to back. Each will receive around $30,000 and $70,000 and will be under their wing for six months. In return, Telefonica will take an equity stake in each… Read more »

Facetime and Social Media

Does FaceTime with friends suffer from online relationships? One of the characteristics of “socialholics” is that they don’t distinguish between on and off. “Always on” means there is only one world, not two. When I started my blog, in 2004, I started also a strong networking activity. On August 31st, 2005, for example, five bloggers met for the first time… Read more »