Innovation through engagement

Fernando Polo 22 October, 2015 No Comments

Innovation requires you to want to complicate your life. Innovation is coming to work in the morning and telling your boss: “We’ve got to change this. Even though it still works, it won’t for long. I’ll get on it today.” We can imagine the surprised look on your boss’ face: “What are you talking about, man? Get on the… Read more »

Engagement is the new advertising

Fernando Polo 8 August, 2011 No Comments

With media fragmentation and the rise of web 2.0, advertising is losing momentum and even worse, productivity. It cannot be considered a magic potion for selling anymore. Advertising has damaged Marketing (with capital M). It has even stolen its name. It kidnapped the Client to make it a “target”. Internet forces us to be much more transparent. Having a good… Read more »