More engagement, more sales, more business value

[…] in our Customer Loyalty Engagement Index […] our numbers correlate very highly with positive consumer behavior toward brands. So it’s axiomatic: more consumers behave well toward a brand, a brand sells more, a brand makes more money, its stock goes up.

via forbes.com

That’s it. Everyone’s been looking for the ROI of engagement, and it turns out that there is no correlation … Ahh, engagement.

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